Google Ads
An AI teammate for Google Ads
Put campaign reviews on a schedule. Your mate checks spend, conversions, and search terms, then brings you findings and proposed changes.
Check yesterday's spend and conversions. Flag anything worth a closer look.
Daily account review
| Campaign | Finding |
|---|---|
| Brand search | No change needed |
| Non-brand search | Review search terms |
| Remarketing | Check conversion tag |
Google AdsFor your review
Review negative keywords before applying them.
Connects to
Google Ads
Google Sheets
SlackAll integrations Example account reviews
Budget pacing
Compare spend so far with the monthly budget for each campaign.
Campaigns over or under budget, with suggested adjustments.
Search term review
Find irrelevant queries and terms with spend but no conversions.
Suggested negative keywords with their spend and conversions.
Account review
Compare campaign costs and conversions with the previous week.
A campaign summary and possible tracking issues to check.
Give your agents a job
Describe the work. A mate gets set up, connects your tools, and learns from your feedback.
- 01
Connect Google Ads
Select the accounts to review.
- 02
Share your targets
Add budget and conversion targets. Name the account owner.
- 03
Review the first audit
Check the findings and choose a reporting schedule.
Details
How it works
Compare with your targets
Give your mate the monthly budget and conversion goals. It compares campaign results with those targets.
Investigate unexpected changes
Check recent account changes before drawing conclusions. Separate a fall in conversions from a possible tracking problem.
Review wasted spend
Find irrelevant queries and terms with spend but no conversions. Prepare negative keywords for the account owner to review.
Research new keywords
Use Keyword Planner to check related searches and estimated demand. Keep test ideas tied to your products and customers.
Set the schedule
Choose a daily spend check or a weekly account review. Specify the campaigns and person responsible for follow-up.
Include the evidence
Each finding should include the campaign, date range, and supporting numbers. The account owner decides which changes to approve.
Questions
Follow the Google Ads integration setup in m8tes. Select the accounts to review, then share your budget and conversion targets.
Yes, if the connection has access to those accounts. Name them in the task and request separate findings for each.
Spending decisions need approval. The connected tools determine which approved changes the mate can carry out.
You set the schedule. Daily checks suit budget pacing; weekly reviews give more context for search terms and campaign trends.
Specify the output in your brief. For example: campaign spend, conversion changes, proposed negative keywords, and links to the supporting data.
Related pages