What can an AI agent do with Instantly?

An Instantly AI agent can monitor campaign performance, surface deliverability issues, list and manage leads, create and pause campaigns, and generate detailed outreach reports. It can run on a schedule to keep your team informed automatically, or respond on demand when you want a quick status check. Write actions like adding leads or creating campaigns always require your approval.

Can my AI agent pause a campaign automatically if deliverability drops?

Yes. You can set up a scheduled task that checks bounce rates or spam complaint metrics and pauses the campaign if a threshold is crossed, but the pause action will still require your approval before executing.

How is this different from Instantly's built-in analytics dashboard?

The dashboard shows you data when you log in. An AI agent proactively monitors your campaigns, compares trends over time, summarizes insights in plain language, and delivers them to Slack, email, or wherever you work, without you having to check manually.

Can my AI agent add leads from external sources like a spreadsheet or CRM?

Yes. You can connect a task that reads leads from a Google Sheet, Airtable, or CRM and adds them to the correct Instantly campaign, with deduplication logic and your approval before any records are written.

Marketing

Instantly, run by an agent.

An AI agent that manages, monitors, and optimizes your cold email outreach campaigns.

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What needs your approval

Instantly never changes anything without you.

Anything that creates, edits or deletes in Instantly waits for your approval. Approve a recurring task once and it runs unattended after that.

Connecting Instantly

About 5 minutes

Auth: API key
Setup: About 5 minutes

Where to get access

Find your API key in Instantly under Settings > Integrations > API Key.

app.instantly.ai

Example tasks

Real work people hand to an agent that uses Instantly.

send a daily Slack digest of campaign open rates, replies, and bounces across all active sequences
automatically add enriched leads from a CRM or spreadsheet to the right Instantly campaign
alert the team when a campaign's bounce rate exceeds a threshold, and pause it automatically pending review
generate a weekly outreach performance report comparing campaigns by reply rate and meetings booked