Do a full audit of our Google Ads account. Check: (1) campaign structure — are campaigns well-organized? (2) quality scores — which keywords are below 5? (3) wasted spend — search terms burning budget

I need to access your Google Ads data to perform this audit, but Google Ads is not currently connected to your workspace.

Without live account data, I can't pull actual campaign metrics, quality scores, search term reports, or KPI comparisons. However, I have two options for you:

Option 1 (Recommended): Connect Google Ads — this would let me pull real data for campaigns, keywords, quality scores, search terms, extensions, and bidding strategies directly. I could then deliver a fully data-driven audit.

Option 2: If you can export the following reports from Google Ads and share them with me, I can run the full audit manually:

1. Campaign performance report (last 2 months + same month last year) — includes spend, clicks, impressions, conversions, CPA, ROAS
2. Keyword report — with Quality Score columns (QS, Ad Relevance, Expected CTR, Landing Page Experience)
3. Search terms report — last 30 days
4. Ad extensions report — all extension types
5. Bid strategy report — current strategies by campaign

You can export these as CSV or Excel from Google Ads > Reports.

In the meantime, let me prepare the audit template and framework so we're ready to populate it the moment data is available.

I've prepared the full audit template: Google_Ads_Monthly_Audit_Template.md

It covers all 5 areas you requested with structured tables for:

• KPI dashboard with MoM and YoY comparison columns
• Campaign structure assessment with prioritized actions
• Quality Score breakdown by root cause (ad relevance, expected CTR, landing page)
• Wasted spend analysis with negative keyword recommendations and estimated savings
• Extension coverage audit across all 10+ extension types
• Bidding strategy evaluation per campaign
• A consolidated 4-6 week action plan with owner notes

To get the actual data-driven audit, here's what I need:

1. Fastest path: Connect Google Ads to this workspace — I can then pull everything automatically and populate the report with real numbers.

2. Manual path: Export these 5 CSV reports from Google Ads and share them:

   • Campaign performance (last 2 months + same month last year)
   • Keywords with Quality Score columns
   • Search terms (last 30 days)
   • Ad extensions
   • Bid strategies

Which approach works best for you?

Let me pull all the data from your Google Ads account. I'll run multiple queries in parallel to cover every audit area.

It looks like the Google Ads query permission was blocked. This typically means you need to approve the connection or grant permission for me to access your Google Ads data.

Could you check whether:

1. Google Ads is fully connected in your m8tes settings — it shows as "Connected" in your apps, but the query permission may need to be granted/approved.
2. There may be a permission prompt you need to accept to allow me to run queries against your account.

Once the permission is granted, I'll immediately run all the queries needed for the full audit. Let me try again with a simpler query to see if it goes through:

The connection is still blocking. This is a permissions issue on the platform side — I'm unable to query your Google Ads account until it's resolved.

What to do:

1. Go to your m8tes app settings and check the Google Ads connection
2. You may need to re-authorize or grant query permissions for the integration
3. If there was a permission popup that appeared and was dismissed, try refreshing and re-triggering it

Once the permission goes through, just say "try again" and I'll immediately run all the audit queries (campaigns, keywords, quality scores, search terms, extensions, bidding) in parallel and deliver the full monthly report.

Let me try again with the Google Ads queries, one at a time, to get a clear error message.

Now we have a clear error. Let me check what Google Ads tools are actually available:

Here's the exact diagnosis for your engineers:

Issue: Google Ads integration tools are not available in the current session

What's happening:

• Google Ads is listed under "Available to connect" in the connected applications config — meaning it is not currently connected.
• When I attempt to call any Google Ads MCP tool (e.g. mcp__google-ads__gaql_query_tool, mcp__google-ads__list_accessible_customers), the system returns:
  Error: No such tool available: mcp__google-ads__gaql_query_tool
• This means the Google Ads MCP server/integration is not registered in this session — no tools from it are exposed to me at all.

What needs to happen:

1. The Google Ads app needs to be connected in the m8tes platform settings (it currently shows as available but not connected).
2. Once connected, the MCP bridge needs to expose the Google Ads tools (e.g. gaql_query_tool, list_accessible_customers) so they appear in my available tool set.
3. The connection likely requires OAuth authorization with a Google Ads account that has API access enabled (including a developer token and linked manager account if applicable).

For engineers — checklist:

• Verify the Google Ads OAuth flow completes successfully and tokens are stored
• Confirm the Google Ads MCP server is started and registered when the app is connected
• Check that the MCP tool definitions (e.g. gaql_query_tool) are being exposed to the agent runtime
• Ensure the Google Ads API developer token and customer ID are configured
• Test with list_accessible_customers as a basic connectivity check

Once your team gets Google Ads connected, I can immediately run the full audit. In the meantime, if you can export CSV reports from Google Ads and share them here, I'll produce the complete audit report from those files right away.

Let me check exactly what Google Ads tools are available to me right now.

Here's the clear diagnosis for your engineers:

Bug Report: Google Ads Integration — Permission Failure

Issue: All Google Ads MCP tool calls are being blocked by a PreToolUse:Callback hook with the error:

What I've tried:

1. mcp__google-ads__gaql_query_tool — returned Failed to request permission
2. mcp__google-ads__list_accessible_customers — returned No such tool available
3. ListMcpResourcesTool for server google-ads — returned Failed to request permission

Key observations:

• Google Ads shows as "Connected" in the user's connected applications list.
• However, no Google Ads MCP tools are available in my tool inventory. When I try to call them explicitly, I get either:
  • Failed to request permission (from the PreToolUse callback hook)
  • No such tool available
• The PreToolUse:Callback hook is intercepting and blocking the call before it even reaches the MCP server.

Likely root causes (for engineering):

1. OAuth token issue — The Google Ads OAuth grant may have expired, been revoked, or lacks the required scopes (e.g., https://www.googleapis.com/auth/adwords).
2. MCP server not registered/running — The google-ads MCP server may not be properly registered or started for this session, so no tools from it are being exposed.
3. Permission callback failure — The PreToolUse:Callback hook that gates tool access is failing silently rather than surfacing a permission prompt to the user. This could be a frontend issue where the consent dialog never appears.
4. Tool registration gap — Even though the integration is "connected," the MCP tool definitions (like gaql_query_tool) may not be loaded into the agent's available tool set.

Suggested debugging steps:

1. Check if the google-ads MCP server is running and healthy for this session.
2. Verify the OAuth token status and scopes for Elmar's Google Ads connection.
3. Inspect the PreToolUse:Callback hook logic — why is it returning "Failed to request permission" instead of prompting the user?
4. Confirm that Google Ads tools are being injected into the agent's tool inventory on session init.

Elmar, please forward this to your engineering team. Once they resolve the connection issue, I'll run the full audit immediately — I have all the queries ready to go.

The issue is clear now. Here's the summary for your engineers:

Bug Report: Google Ads MCP Tool Permission Issue

What's happening:

• Google Ads shows as "Connected" in the connected applications list.
• Three Google Ads MCP tools are registered in my tool definitions:
  • mcp__google-ads__gaql_query_tool
  • mcp__google-ads__keyword_ideas_tool
  • mcp__google-ads__keyword_metrics_tool
• When I attempt to call any of these tools, the system returns: "Claude requested permissions to use mcp__google-ads__gaql_query_tool, but you haven't granted it yet."
• However, no permission prompt is shown to the user (Elmar) to approve — so the request is stuck in a loop.

Expected behavior:

• Either the user should see a permission approval prompt when the tool is called, OR the tools should work automatically since Google Ads is already connected.

Error messages observed across attempts:

1. "Failed to request permission"
2. "Error: No such tool available: mcp__google-ads__gaql_query_tool"
3. "Claude requested permissions to use mcp__google-ads__gaql_query_tool, but you haven't granted it yet."

Environment:

• Tools are defined in the system (I can see their schemas), but execution is blocked at the permission layer.

Elmar, could you check if there's a permission toggle or approval step in your m8tes settings for Google Ads tool access? If not, this looks like a platform bug that the engineering team needs to investigate — specifically the MCP permission grant flow for Google Ads tools isn't surfacing the approval UI to you.

Let me run all the audit queries now.

Here's exactly what's happening, for your engineering team to debug:

Bug Report: Google Ads MCP Tool — Permission Failure

Error: Failed to request permission

Source: PreToolUse:Callback hook blocking error from command: "callback"

What this means: Every time I attempt to call mcp__google-ads__gaql_query_tool, a pre-tool-use callback hook is supposed to fire to request user permission (the approval prompt you see). That callback itself is failing — it never reaches the user for approval. The error originates before the tool executes, in the permission-request layer.

Tools affected:

• mcp__google-ads__gaql_query_tool — confirmed failing
• mcp__google-ads__keyword_ideas_tool — likely affected (same server)
• mcp__google-ads__keyword_metrics_tool — likely affected (same server)
• ListMcpResourcesTool (server: google-ads) — also failed with same error

Reproduction steps:

1. User asks agent to query Google Ads
2. Agent calls mcp__google-ads__gaql_query_tool with any valid GAQL query (even a simple SELECT campaign.name FROM campaign LIMIT 1)
3. Instead of showing the user a permission approval prompt, the system returns: Failed to request permission
4. The system-reminder reveals the root cause: PreToolUse:Callback hook blocking error from command: "callback"

Key observations:

• Google Ads shows as "Connected" in the user's connected applications list
• The tool definitions (gaql_query_tool, keyword_ideas_tool, keyword_metrics_tool) are all registered and visible to the agent
• The failure is not in the Google Ads API or OAuth layer — it's in the permission callback infrastructure before any API call is made
• Batching multiple calls vs. single calls makes no difference — same error
• The user confirmed they are ready to approve, but the approval prompt never appears

Likely root cause: The permission callback mechanism for MCP server tools (specifically the google-ads server) is not successfully rendering or dispatching the permission request to the client/UI. This could be:

• A frontend/client-side issue where the permission dialog isn't being triggered
• A backend issue in the callback routing for MCP tool permission requests
• A configuration issue specific to the google-ads MCP server integration

Elmar, please share this with your engineering team. Once they fix the permission callback issue, I can immediately run the full audit. In the meantime, if you're able to export CSV reports from Google Ads directly (campaign performance, keyword report with QS, search terms report), I can work with those to deliver the audit today.

Let me try a single query this time so the permission prompt comes through cleanly.

OK — here's the clear diagnostic for your engineers:

Bug Report: Google Ads Integration — Tool Not Available

Issue: The Google Ads connection shows as "Connected" in the user's connected applications list, but the actual MCP tool (mcp__google-ads__gaql_query_tool) is not available at runtime.

Error sequence observed across multiple attempts:

Observations:

• The error message is inconsistent — it alternates between "no such tool", "failed to request permission", and "permission not granted." This suggests the MCP server for Google Ads may be intermittently registering/unregistering, or the tool discovery and permission layers are out of sync.
• The user approved the permission at attempt 4, but it had no effect on subsequent calls.
• No other Google Ads MCP tools (e.g., list_accessible_customers) are discoverable either.

Likely root causes to investigate:

1. The Google Ads MCP server may not be starting/staying connected properly (process crash or timeout).
2. The OAuth token for Google Ads may be expired or invalid, causing the MCP server to fail on startup.
3. The tool registration may be timing-dependent — the tool appears briefly then disappears, causing the inconsistent errors.
4. Permission grant may not be persisting correctly between calls.

Environment: Agent session with Google Ads listed as "Connected" in connected applications.

Elmar, could you share this with your engineering team? In the meantime, if you're able to export CSVs from Google Ads (campaign report, keyword report with quality scores, search terms report, and extensions report), I can run the full audit on those files right away — no integration needed.

Let me try to discover what Google Ads tools are actually available right now.

Elmar, here's the clear diagnostic for your engineers:

Issue: Google Ads MCP tool is not available at runtime

What's happening:

1. Google Ads shows as "Connected" in the connected applications list.
2. However, when I attempt to call the Google Ads query tool (mcp__google-ads__gaql_query_tool), the system returns: Error: No such tool available: mcp__google-ads__gaql_query_tool
3. When I try to list available MCP resources via ListMcpResourcesTool, it returns: Failed to request permission — with a hook-level block: PreToolUse:Callback hook blocking error from command: "callback": Failed to request permission

Summary for engineers:

• The Google Ads integration is listed as connected, but no MCP tools for Google Ads are being registered/exposed at runtime. The tool name mcp__google-ads__gaql_query_tool does not exist in the available tool set.
• The ListMcpResourcesTool call is being blocked by a PreToolUse:Callback hook, which prevents even discovering what MCP servers/resources are available.
• This suggests either: (a) the Google Ads MCP server is not starting/connecting properly, (b) the OAuth token or permission grant for the Google Ads MCP server is not completing, or (c) a callback hook is blocking all MCP resource access before it reaches the server.

Steps to debug:

1. Check if the Google Ads MCP server process is actually running and healthy.
2. Check the OAuth/auth flow — is the Google Ads token valid and refreshable?
3. Check the PreToolUse:Callback hook — why is it blocking ListMcpResourcesTool? This may be a permissions gate that isn't resolving.
4. Verify that the MCP server registers its tools (e.g., gaql_query_tool) on startup — the tool should appear in the available tools list if the server is running.

Once your engineers resolve this, I'm ready to run the full audit immediately. In the meantime, if you want, you can export the reports manually from Google Ads (campaign, keyword, search terms, extensions, bid strategy — last 30 days + prior month + same month last year) and share the files here, and I'll build the audit from those.

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